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Book Trailers
play_button200Book trailers are short digital videos, generally from 30 seconds to 5 minutes duration.  At Bookmark Media, our team devises a distinct concept for each project we undertake to best reflect the content and style of the book. The trailer budget will vary depending on the elements involved. These may include interviews, readings, re-enactments, performance, music, graphics, stills or text.  

What’s the difference between book trailers and author videos?  Author videos are fine for viewers seeking information about a specific book or author. Trailers however, can be used to catch the attention of a wider audience. Bookmark Media trailers aim to connect on an emotional and psychological level as well as the intellectual, in order to make a powerful impression.
 
Why trailers?

typewriter200With newspaper and magazine circulations dropping, and television audiences shrinking, you need to be where the readers and booksellers are. Online communities and their social networks have outstripped traditional forms of media.

Who do we trust? Latest research shows that online users are three times more likely to trust a friend’s opinion than that of a critic (Jupiter Research); and 83% said they would trust any review online over that published in old media (Marketing Sherpa).

laptop_on_books200More than 80% of Australians are using the web and 78% of those are downloading video content, often through their mobile phones.  Mobile carriers are looking for exciting free content to put on their portals. Where better to preview your latest hot releases?

There's also potential for business-to-business applications.  Trailers are dynamic tools for your sales team, selling in to retailers or as part of in store displays.

Bookmark Media’s book trailers will attract “eyeballs” without the high financial commitment of television and cinema advertising.  Yet, with an experienced team at your disposal, your clip will look “a million dollars”.

 


Imagination

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+ Vision

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= Connection

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Bookmarks come in all shapes and sizes. Many are shaped like knives or swords because at the turn of the century, many pages in books were not completely separated, so they were also used as paper cutters.
Howard Schecter

Contact Us

Bookmark Media
PO Box 1636, Neutral Bay 
NSW  2089  Australia

Tel: 0423 052 355

Email: info@bookmarkmedia.com.au